Bank of America
My Role: As a Senior UX Designer I am a key member of the scrum team responsible for creating and designing digital experiences that meet the needs of users. My role was to lead the design and implementation of user-centered interfaces, features, and interactions across a range of digital platforms, such as web, mobile, and desktop applications.
Team Members included:
Scrum Master
Product Owner
Developer
Content Writer/Researcher
Scrum Master
Product Owner
Developer
Content Writer/Researcher
Problem Statement
How can we assist clients and shorten teller lines at financial centers to reduce the amount of time used for transactions?
My Presentation Style
Using a combination of visual aids like images, charts, videos, or models to help convey a message, grab the audience's attention, or aid in interpretation I create PDFs for shareholders. I also apply and instructor style is similar to how teachers and professors present information, using lots of content, figures of speech, and metaphors to convey complex messages if I have an opportunity to present during meetings.
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My Management Style
During the opportunities I had to lead design teams I used a combination of democratic, collaborative, and inspirational management styles. As I managed I would often seek the involvement and opinions of the team before making decisions, and also support teammates during critiques because decisions were more collaborative. On institutional policies and other important decisions I would refer to client demands and deadlines. In addition to providing solutions, the feedback is crucial in improving the institution and empowering the team members more, but the clients needs are paramount.
Empathizing with the Users
Empathize is the first stage of the design thinking process. Design teams conduct research to get personal grasps of their users' needs. They set aside assumptions to obtain insights into the users' world by observing and consulting with users. This way, they can understand users' experiences, motivations and problems.
Bridging the Gap of Designer & Developer
During the projects the main challenge of production was the collaboration of designer and developer teams. Designers and developers can bridge the gap between them by working together collaboratively from the beginning of a project. I try to promote constant communication because I know we can help them create better products that meet user and client needs. My goals are to open lines of communication because designers and developers should interact early in the project, not just at the end-design presentation. Constant involvement designers can consider developers' code needs early on so they know how the design will translate on the web and how to structure pages. If this becomes standardized practices designers and developers can establish a shared vision for the project. Finally collaborative testing helps designers and developers view and test their work.
Defining the Pain Points
Pain points are specific problems faced by current or prospective customers in the marketplace. Pain points include any problems the customer may experience along their journey.
Ideate Solutions
Ideation is the process where you generate ideas and solutions through sessions such as Sketching, Prototyping, Brainstorming, Cheat-storming, Brain-writing, Worst Possible Idea, and a wealth of other ideation techniques.
Sketches
Wireframes
Prototyping Models
Using Figma to create mocks-ups that we could click through and also demonstrate to the product owner how the app would function to ensure we were on the right track. Also recreating the process in Adobe After Effects to show both happy and unhappy paths.
Testing
Usability testing will ensure the products functionality before delivery to clients. We created tests all throughout production beginning with building click throughs with wire frames, low fidelity models, and high fidelity models.
